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my 2 cents worth
Great websites need great photos -- A few well placed professional looking photos can greatly enhance your website. If hiring a professional photographer is not in your budget, please see these websites for tips on how to wow your audience.
Company branding -- What is branding? Choose one logo or design to represent your company's "look" and use that logo or design on your website, business cards, stationery, brochures, newsletters, etc. Company "branding" on all information media creates instant recognition and establishes your place in the marketplace. Your company has only one chance to make a great first impression.
The art of simplicity -- Content is the number one reason why viewers visit a website. A couple of nicely placed photos, graphics, JavaScript or Flash effects can add visual appeal to a website, however too many "bells and whistles" will drive your viewers away. If a viewer cannot determine what your business is about in 10 seconds or less they are going to move on.